Cora Pia

Maria Corazon “Cora” Pia is a brand builder focused on wellness, care, and everyday healing. She is the founder and CEO of Magna Vita, a growing house of wellness brands shaped by lived experience and guided by the belief that small acts of care can create meaningful ripple effects in people’s lives.

Before founding Magna Vita, Cora spent more than two decades in global business process outsourcing, where she helped build and scale service operations for over 30 international brands across North America, the United Kingdom, Canada, and Asia Pacific. Her leadership experience spans operations strategy, client partnerships, financial stewardship, and the management of complex, large-scale organizations.

Although her professional path developed in operations, Cora’s enduring fascination with brands and their influence on everyday life eventually led her to build brands of her own.

Magna Vita emerged from deeply personal experiences — including her journey to motherhood through IVF and her search for gentle, effective solutions for her daughter’s eczema. These experiences shaped her belief that wellness brands should be rooted not only in trusted formulations, but also in genuine care for the people they serve.

Today, Cora is building Magna Vita as a house of purpose-driven wellness brands spanning essentials, naturals, home, and future health innovations.

Cora holds a Bachelor of Science in Management from Ateneo de Manila University and an MBA from Monash University in Melbourne, Australia.